Paul Yiu, Group Program Manager of Bing Twitter Search gave the talk– Amplifying Twitter’s Value with Search at the Gravity Summit in NYC 11/09

A new era of search is emerging as real-time data from platforms like Twitter and Facebook integrate with search algorithms to build a smarter, more cohesive hierarchy of social content. As search begins to curate the real-time fire hose, businesses now have a unique opportunity to monitor awareness and the zeitgeist of conversation bubbling up around their brand. Paul Yiu, the lead program manager behind Bing’s recently announced integration with Twitter, will share how businesses can leverage the valuable conversations around their brand by using search to surface important trends and buzz-worthy topics from the Twittersphere.