Entries tagged 'advertising'

Digital Media Buyers

Sunday, November 08 2009         No Comments
At AdTech NY Jeff Bell, Chairman, DOmedia moderated - Follow the Money—The Buyers Weigh In with David Burrows, Regional Category VP, Spreads and Dressings North America, Unilever. Deborah Wahl-Meyer, Senior VP and CMO, Pulte Homes. Chuck Sullivan, Senior VP, Global Online Services, Hilton Hotels.and Chris Boothe, President/Chief Activation Officer, Starcom USA

Jonathan Miller

Saturday, November 07 2009         2 Comments

At AdTech NY Drew Ianni interviewed Jonathan Miller, Chief Digital Officer, Chairman and CEO, Digital Media Group, News Corporation

Future of Video Online

Saturday, November 07 2009         2 Comments

The Numbers Guru, the Video Maven and the Media Guys -- On the Future of Video Online from AdTech in NYC Geoff Ramsey, CEO of digital intelligence firm eMarketer; Suzie Reider, Head of Display Advertising, YouTube/Google; Rob Hayes, Senior VP and GM, Digital Media, Showtime Networks and Ira Rubinstein, VP, Global Digital Media Group for Marvel Entertainment.

Yield Software

Friday, November 06 2009         3 Comments

At AdTech in NYC Matt Malden demos his Yield Marketing Suite

The Cluetrain Manifesto

Monday, December 15 2008         No Comments

book-mid[1] 

  people of earth...

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant    knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

Read the Manifesto

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.

This thoughtful and honest collaboration was achieved ten years ago, but it's referred to more often then it has been read.